Organisational Design & analysis Case Study Example | Topics and Well Written Essays - 2000 words

Organisational Design & analysis - Case Study Example Organisations thereby tend to attempt at generating greater interests as well as value to the customers for the purpose of effectively controlling the internal business activities and obtain competitive benefits identified in the external business environment. Moreover, it can be observed that the marketers also focus upon evaluating different effectual mechanisms and strategies in order to enhance the level of obtaining better control of the organisational procedures along with attaining a competitive position in the fiercely growing business environment (Stahl and Voigt, 2006). Emphasising the present phenomenon of competitiveness along with changing trends in the global business environment, the primary objective of this report is to demonstrate and analyse major issues faced by Google Inc. (Google) relating to its organisational culture along with its design. The discussion of this report will also focus on identifying the major issues of Google that the company faced from the gi ven case study and analysing them through justifying different theoretical perspectives effectively. Brief Description of Google Google Inc. is widely known for its rapid transformation in the global online advertising based industry. The company is well-known as one the leading and dominating companies specialising in worldwide internet-based products or services. The company is basically renowned for online advertising along with ‘search’ advertising technology which enabled it to attain dominant position in the respective industry. Google was established by the duo named Sergey Brin and Larry Page in 1996 and was incorporated in 1998 (Google, 2013). Since its emergence in the global internet-based computing business environment, it has been apparently observed that the company has gained a transformational growth through incorporating a wider range of pioneering products or services. In relation to the present day context, Google tends to offer series of products and services including online productivity software such as email, office suites along with other broader social networking services. Moreover, the organisation renders web browsing applications linked with photo editing tools and instant messaging services that enable the company to attain a superior competitive position. In addition, according to the present scenario, Google also offers effective telecommunication devices and online video sharing social media applications such as YouTube to its global users (Google, 2012). In relation to the organisational culture, it has been viewed that Google tends to incorporate exceptional organisational culture which makes the company more competitive than its rivals in the respective industry. The organisation incorporates an exceptional organisational culture which significantly reflects an adequate platform that enables the employees to gain their outrageous knowledge through innovating, experimenting along with risk taking initiatives. It h as been apparently observed from the organisational process or design prevailing in Google that it tends to promote the innate power of the workers and prefers to build a productive working environment. Moreover, the mistakes of the employees belonging to Google are used as the primary element facilitating the company to gain its potentials in terms of